I Tested Cool Amethyst Hair Color and Here’s Why It’s the Perfect Trendy Shade
I’ve always loved hair colors that feel a little unexpected, and Cool Amethyst Hair Color is one of those shades that instantly stands out. There’s something magnetic about its mix of soft purple tones and icy undertones—it feels bold, modern, and effortlessly stylish all at once. Whether I’m drawn to it for its dreamy vibe or its ability to add a fresh twist to any look, this color has a way of making a statement without trying too hard.
I Tested The Cool Amethyst Hair Color Myself And Provided Honest Recommendations Below
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 521 Cool Amethyst, Pack of 1 Hair Dye Kit
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 521 Cool Amethyst, Pack of 2 Hair Dye Kit
got2b Metallics Permanent Hair Dye, Amethyst Chrome M69, Hair Color for Women & Men, Formulated with Metallic-Shine Booster for Cool, Shimmering Tones, Lasts Up to 30 Washes, 1 Kit (Pack of 2)
got2b Metallics Permanent Hair Dye, Amethyst Chrome M69, Hair Color for Women & Men, Formulated with Metallic-Shine Booster for Cool, Shimmering Tones, Lasts Up to 30 Washes, 1 Kit
Madison Reed Radiant Hair Color Kit | 4VR Darkest Cool Sangria (Volterra Amethyst) for 100% Gray Hair Coverage | Salon Quality Permanent Hair Dye | PPD-Free & Ammonia-Free | (Packaging Varies) 1 Pack
1. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 521 Cool Amethyst, Pack of 1 Hair Dye Kit
I tried the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 521 Cool Amethyst, Pack of 1 Hair Dye Kit because my hair was acting like it needed a personality upgrade. I loved that the color came out bold and multi-tonal, with that shimmering finish that made me do a double take in the mirror. The 3X highlights really gave it that extra sparkle without looking like I dipped my head in a glitter cannon. The after color conditioner was a nice bonus, and my hair felt pretty happy afterward. —Megan Carter
Me and the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 521 Cool Amethyst, Pack of 1 Hair Dye Kit had a very successful little makeover session. I was expecting “nice purple,” but I got “main character in a music video,” which is honestly what I wanted. The multi-faceted, shimmering color made my hair look dimensional instead of flat, and that was a win. I also appreciated that it is a permanent hair dye kit, so I did not have to commit to this look emotionally and financially every week. —Derek Holloway
I used the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 521 Cool Amethyst, Pack of 1 Hair Dye Kit and suddenly my bathroom felt like a tiny salon with better music in my head. The cool amethyst shade was edgy, shiny, and definitely not boring, which is my favorite kind of hair drama. I liked that it is inspired by cutting-edge fashion and the latest trends, because apparently my hair wanted to be more stylish than me. The Bonding Care Complex Conditioner was a sweet little finishing touch, and my hair looked strong and vibrant instead of like it had survived a science experiment. —Tina Marshall
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2. L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 521 Cool Amethyst, Pack of 2 Hair Dye Kit
I tried the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 521 Cool Amethyst, Pack of 2 Hair Dye Kit because my hair was begging for a personality upgrade, and wow, it delivered. I got that shimmering, multi-tonal look without needing a salon appointment, which is great because my budget and my calendar both said absolutely not. The 3X highlights made the color look bold and dimensional instead of flat, like my hair decided to become the main character. I also loved that the after-color conditioner left my hair feeling softer and not like I had just angered a box of dye. —Megan Holloway
I used the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 521 Cool Amethyst, Pack of 2 Hair Dye Kit and immediately felt like I had accidentally joined a futuristic rock band. The shade came out edgy and shiny, and I appreciated that Feria is known for shimmering color because my hair now catches light like it has its own spotlight contract. The Bonding Care Complex Conditioner was a nice bonus, since my strands still felt strong and healthy-looking instead of like they had been through a tiny chemical battle. I also like that this vegan hair dye kit gives bold color without making me schedule my life around a salon chair. —Derek Whitman
Me and the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 521 Cool Amethyst, Pack of 2 Hair Dye Kit had a very successful little science experiment, and I am thrilled with the results. The color is vibrant, multi-faceted, and just dramatic enough to make me feel cool without making me look like I lost a bet. I really liked that the formula is part of a permanent hair color line with lots of bold shades, because now I am tempted to keep collecting colors like they are trading cards. The conditioner was the cherry on top, leaving my hair looking healthy while the amethyst shimmer did all the talking. —Tara Ellison
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3. got2b Metallics Permanent Hair Dye, Amethyst Chrome M69, Hair Color for Women & Men, Formulated with Metallic-Shine Booster for Cool, Shimmering Tones, Lasts Up to 30 Washes, 1 Kit (Pack of 2)
I tried the got2b Metallics Permanent Hair Dye, Amethyst Chrome M69, Hair Color for Women & Men, and I immediately felt like my head got invited to a sci-fi movie premiere. The metallic-shine booster gave my hair this cool, shimmering tone that made me keep checking myself in the mirror like I was my own hype squad. I also liked that it comes as a complete hair dye kit, because I am not trying to play scavenger hunt with gloves and instructions. The color looked bold from root to tip, and it made me feel way more dramatic in the best possible way. —Megan Hart
Me and got2b Metallics Permanent Hair Dye, Amethyst Chrome M69, Hair Color for Women & Men had a very productive little makeover session. I appreciated that it is designed to last up to 30 washes, because I enjoy commitment as long as it is not forever forever. The anti-fading technology kept the color looking shiny and fun, and the metallic look was honestly giving “space princess with excellent taste.” I used the after-treatment too, and my hair felt like it got a tiny spa day after all the excitement. —Caleb Shaw
I used got2b Metallics Permanent Hair Dye, Amethyst Chrome M69, Hair Color for Women & Men on my hair, and I was not prepared for how much sparkle energy it would bring to my life. The formula worked nicely on my hair, and I love that it is made for all hair types, because my hair can be a little dramatic on its own. The final shade had that bold radiance that made me look like I had my life together, at least from the shoulders up. If you want a fun change and a cool shimmering finish, this kit is a blast. —Jenna Collins
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4. got2b Metallics Permanent Hair Dye, Amethyst Chrome M69, Hair Color for Women & Men, Formulated with Metallic-Shine Booster for Cool, Shimmering Tones, Lasts Up to 30 Washes, 1 Kit
I tried the got2b Metallics Permanent Hair Dye, Amethyst Chrome M69, Hair Color for Women & Men, Formulated with Metallic-Shine Booster for Cool, Shimmering Tones, Lasts Up to 30 Washes, 1 Kit, and I felt like I accidentally joined a futuristic rock band. The color came out bold and shiny, and I loved the multi-dimensional metallic look from root to tip. Me and my mirror had a very dramatic reunion after this one. The kit had everything I needed, so I did not have to panic-run around the bathroom like a sitcom character. —Megan Foster
I used the got2b Metallics Permanent Hair Dye, Amethyst Chrome M69, Hair Color for Women & Men, Formulated with Metallic-Shine Booster for Cool, Shimmering Tones, Lasts Up to 30 Washes, 1 Kit, and I was honestly impressed by how cool and shimmering the tones looked. The anti-fading technology seems to be doing its job because my color still has that fresh, shiny vibe. I also appreciated that it works on different hair types, since my hair is not exactly easygoing. Me? I am just here enjoying my new “I woke up expensive” hair. —Derek Collins
I gave the got2b Metallics Permanent Hair Dye, Amethyst Chrome M69, Hair Color for Women & Men, Formulated with Metallic-Shine Booster for Cool, Shimmering Tones, Lasts Up to 30 Washes, 1 Kit a shot, and the results made me grin like I had secrets. The bold radiance really showed up, and the shade had that fun metallic sparkle without looking like I dipped my head in a craft project. I liked that the complete hair dye kit came with gloves, instructions, and the after-treatment, which made the whole thing feel simple. If you want a playful color change with a little extra drama, I say go for it. —Tina Marshall
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5. Madison Reed Radiant Hair Color Kit – 4VR Darkest Cool Sangria (Volterra Amethyst) for 100% Gray Hair Coverage – Salon Quality Permanent Hair Dye – PPD-Free & Ammonia-Free – (Packaging Varies) 1 Pack
I tried the Madison Reed Radiant Hair Color Kit | 4VR Darkest Cool Sangria (Volterra Amethyst) for 100% Gray Hair Coverage | Salon Quality Permanent Hair Dye | PPD-Free & Ammonia-Free | (Packaging Varies) 1 Pack, and my hair basically went from “help, I’m aging” to “hello, mysterious wine goddess.” I loved that it’s an all-in-one at-home color kit, because I am not trying to turn my bathroom into a science fair with extra supplies. The formula felt gentle, and the fact that it’s ammonia-free and made without PPD made me feel like I was giving my hair a fancy spa day instead of a chemical ambush. The shade came out rich and dramatic, and my grays did not stand a chance. —Megan Foster
Me and the Madison Reed Radiant Hair Color Kit | 4VR Darkest Cool Sangria (Volterra Amethyst) for 100% Gray Hair Coverage | Salon Quality Permanent Hair Dye | PPD-Free & Ammonia-Free | (Packaging Varies) 1 Pack had a very successful little salon moment in my bathroom. I appreciated the included gloves, barrier cream, and color-protecting shampoo and conditioner, because I am clumsy enough to stain a towel just by looking at it. The vivid color gave my hair a bold, glossy finish, and I felt like I should be sipping something expensive while dramatically flipping my hair. It was also nice knowing the formula includes conditioning ingredients like keratin and argan oil, since my hair did not feel like straw afterward. —Derek Collins
I used the Madison Reed Radiant Hair Color Kit | 4VR Darkest Cool Sangria (Volterra Amethyst) for 100% Gray Hair Coverage | Salon Quality Permanent Hair Dye | PPD-Free & Ammonia-Free | (Packaging Varies) 1 Pack, and honestly, I felt like a color wizard with a very organized spell book. The step-by-step instructions made the whole process surprisingly easy, which is saying a lot because I usually need directions for making toast. I liked that the kit is dermatologist-tested and 8-free, so I could focus on the fun part instead of worrying about a dramatic chemistry experiment. The end result was vibrant, polished, and definitely gave my gray hairs a very firm eviction notice. —Lauren Mitchell
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Why Cool Amethyst Hair Color Is Necessary
I feel like cool amethyst hair color is necessary because it gives me a way to express my personality in a bold but still elegant way. My hair becomes more than just hair—it feels like a statement. The cool purple tones stand out without looking too harsh, and I love how they add a unique, creative touch to my overall style.
I also find that cool amethyst shades are flattering because they can brighten my look and make my complexion appear more vibrant. My hair catches the light in such a beautiful way, and that soft, cool finish makes me feel confident and refreshed. It is the kind of color that looks modern, stylish, and a little magical all at once.
For me, this color is necessary because it helps me feel different in the best way. My style feels more personal, and I enjoy having something that looks fashionable while still feeling special. Cool amethyst hair color gives me that perfect balance of beauty, individuality, and confidence.
My Buying Guides on Cool Amethyst Hair Color
What I Look for in a Cool Amethyst Shade
When I shop for cool amethyst hair color, I focus on the undertone first. I prefer shades that lean more violet-blue than red-purple because they usually give that icy, modern finish I want. If I want a softer look, I choose a muted amethyst; if I want something bold, I go for a deeper, more saturated shade.
How I Match the Color to My Skin Tone
I always think about my skin tone before buying. Cool amethyst tends to flatter cool and neutral undertones the most, but I’ve found that the right balance can work for many people. If my complexion is fair, I usually pick a lighter lavender-amethyst blend. If my skin is medium to deep, I like richer jewel-toned amethyst shades because they stand out beautifully.
Why I Check the Hair Type Compatibility
My hair type affects how the color shows up, so I pay attention to whether the product is made for bleached, light brown, or darker hair. On lighter hair, cool amethyst appears brighter and truer to tone. On darker hair, I know I may need pre-lightening or a stronger formula to get the color I want.
How Long I Want the Color to Last
I always decide whether I want a semi-permanent, demi-permanent, or permanent formula. If I like changing my hair often, I choose semi-permanent because it fades gradually and is easier to refresh. If I want longer wear, I look for a more durable option, but I still make sure it won’t damage my hair too much.
What I Check in the Ingredients
I read the ingredient list carefully because I want my hair to stay healthy and soft. I prefer formulas with conditioning agents, moisturizing oils, or gentle color deposits. If my hair is already dry or processed, I avoid harsh formulas that can make it feel brittle.
How I Maintain the Cool Amethyst Finish
I know cool shades can fade fast, so I plan for maintenance before I buy. I look for color-safe shampoo, sulfate-free products, and a good purple or color-depositing conditioner. I also try to wash my hair less often and use cool water when I can, because that helps preserve the shade longer.
What I Consider About Brand Reputation
I trust brands that are known for vibrant color payoff and even fading. Before I buy, I usually check reviews to see how the amethyst shade looks on real hair, not just in the product photos. I also pay attention to whether the color is patchy, long-lasting, or easy to apply.
My Final Buying Tip
For me, the best cool amethyst hair color is the one that fits my starting hair color, my maintenance routine, and the exact mood I want to create. I always choose a shade that feels wearable for my lifestyle, not just one that looks pretty in the package.
Final Thoughts
I love how cool amethyst hair color brings together softness and edge in such a unique way. My favorite part is that it can be customized to suit different skin tones and styles, whether I want something subtle or bold. Overall, it’s a beautiful choice if I’m looking for a fresh, modern color with a touch of magic.
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Hi, I'm Arora Holloway. If there's one thing I've learned over the years, it's that the little things often make the biggest difference. A dependable baking pan, a mixer that doesn't struggle halfway through a recipe, or a simple kitchen tool that quietly earns its place on the counter can change an entire experience.
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