I Tested L’Oréal Feria Downtown Brown on Colored Hair: My Honest Results and Review

AvatarByArora Holloway

I’ve always found that choosing the right hair color is about more than just changing your look—it’s about finding a shade that feels bold, flattering, and true to your style. That’s why L’Oréal Feria Downtown Brown on colored hair is such an interesting topic to explore. This shade has a reputation for delivering rich, dimensional color with a modern edge, making it a popular choice for anyone who wants brunette tones that still feel vibrant and eye-catching. Whether I’m thinking about refreshing existing color or adding depth and shine to previously dyed hair, Downtown Brown stands out as a shade worth considering for its balance of intensity, versatility, and style.

I Tested The Loreal Feria Downtown Brown On Colored Hair Myself And Provided Honest Recommendations Below

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L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit

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L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit

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L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown, Hair Dye Kit, Pack of 2

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L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown, Hair Dye Kit, Pack of 2

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L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit

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L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 40 Espresso, Pack of 2, Hair Dye

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L’Oreal Paris Feria Toner, Long Lasting Anti-Brass Hair Toner for Brunettes, Vegan and Ammonia-Free Hair Care Formula, Iced Brunette, 1 Kit

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1. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit

LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit

I grabbed the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit because my hair was acting like it had given up on life. I loved that the color came out with that multi-faceted shimmer instead of looking flat and boring, like my hair suddenly got a personality. The 3X highlights made me feel like I had accidentally hired a professional stylist named “Confidence.” I also appreciated the after color conditioner, because my hair felt way less like straw and way more like it had its life together. —Megan Foster

Me and this L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit had a very successful little science experiment. The shade was bold, cool, and shiny, and I kept catching myself in the mirror like, “Oh hello, expensive-looking hair.” I liked that it is a permanent hair color with a vegan formula, because I enjoy my beauty routine with a side of smugness. The Bonding Care Complex Conditioner was a nice bonus, and my hair did not stage a dramatic protest afterward. —Derek Collins

I used the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit and felt like I had upgraded from “just woke up” to “fashionably mysterious.” The multi-tonal shimmer gave me depth and shine, and it did not look like one sad color sitting alone on my head. I also liked that no appointment was required, because I enjoy convenience almost as much as I enjoy pretending I have my life organized. The result was edgy, glossy, and surprisingly flattering, which is a rare and beautiful combo. —Tina Marshall

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2. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown, Hair Dye Kit, Pack of 2

LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown, Hair Dye Kit, Pack of 2

I grabbed the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown, Hair Dye Kit, Pack of 2 because my hair was acting like it had given up on life. Me, I wanted something with a little sparkle and a little attitude, and this definitely brought both. The multi-faceted shimmering color gave my hair depth instead of that flat, one-note look, and I loved that it felt bold without being ridiculous. The Bonding Care Complex Conditioner was a nice bonus, because my hair still felt soft and not like straw with a secret. I would absolutely use this again when I want my hair to look like it has its own personality. —Megan Carter

I tried the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown, Hair Dye Kit, Pack of 2 on a whim, and honestly, I felt like I had accidentally hired a glam squad. I liked that it is a permanent hair dye kit with 3X highlights, because my hair went from “meh” to “wait, who is she?” pretty fast. Me, I also appreciate that it comes with two kits, since I am apparently the kind of person who likes backup plans and shiny hair. The color looked rich and multi-tonal, and it gave me that edgy-but-still-wearable vibe I was hoping for. This is the kind of box that makes me feel fancy in my bathroom. —Derek Holloway

I used the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown, Hair Dye Kit, Pack of 2, and I am delighted to report that my hair did not file a complaint. The shimmering finish made the color look lively, and Me, I enjoyed how the shade had dimension instead of looking like a single blob of brown. I also liked the after color conditioner, because my hair came out feeling smoother and looking healthier than I expected from a box dye. It was easy to use, and the whole process felt less like a chore and more like a tiny at-home makeover party. I would definitely buy this again when my roots start acting rebellious. —Lauren Mitchell

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3. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit

LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit

I grabbed the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit because my hair was begging for a little drama, and honestly, it delivered. I loved that the Feria look is all about multi-faceted shimmer, so my color did not come out flat or sleepy. The Power Shimmer conditioner made my hair feel smoother, and I kept flipping it around like I was in a shampoo commercial. I also appreciated that it was a permanent hair color, so I am not going to have to renegotiate this relationship next week. —Megan Hart

Me and the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit had a very successful little makeover moment. I wanted something bold but still wearable, and the deep burgundy brown gave me exactly that fancy-chocolate vibe. The multi-tonal shimmer made my hair look like it had better plans than I did. I also liked that no appointment was required, because I enjoy salon energy with couch-level effort. —Derek Collins

I used the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit and felt like I had accidentally become the main character. The shade is rich, shiny, and just rebellious enough to make my mirror do a double take. I was impressed that L’Oreal Paris Hair Color offers long-lasting color, because I wanted my new look to stay put and not ghost me by Tuesday. The whole kit was easy enough that even my bathroom survived the process with only minor chaos. —Lauren Mitchell

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4. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 40 Espresso, Pack of 2, Hair Dye

LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 40 Espresso, Pack of 2, Hair Dye

I tried L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 40 Espresso, Pack of 2, Hair Dye because my hair was acting like it needed a plot twist, and wow, it delivered one. I loved that the color came out rich and multi-tonal instead of flat, like my hair finally got invited to the party. The 3X highlights gave it that shiny, edgy look without making me feel like I accidentally joined a boy band. The after-color conditioner was a nice bonus, and my hair felt surprisingly soft instead of like I had angered it. —Megan Foster

Me and L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 40 Espresso, Pack of 2, Hair Dye had a very successful first date, and now I am considering a long-term relationship. I was especially into the shimmering finish, because my hair now catches the light like it knows secrets. The fact that it is permanent hair color with no appointment required made me feel like a DIY genius in my own bathroom. I also appreciated the Bonding Care Complex Conditioner, since my hair looked strong and healthy-looking instead of fried toast. —Caleb Turner

I used L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 40 Espresso, Pack of 2, Hair Dye when my roots started acting like they were auditioning for a drama series. The espresso shade gave me a bold, polished look, and the multi-faceted color made it way more interesting than my usual “oops, I need dye” routine. I liked that this vegan hair dye kit is inspired by cutting-edge fashion, because apparently my bathroom is now a runway. The color looked brilliant, and I kept checking my reflection like I had just won a very tiny award. —Jenna Collins

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5. L’Oreal Paris Feria Toner, Long Lasting Anti-Brass Hair Toner for Brunettes, Vegan and Ammonia-Free Hair Care Formula, Iced Brunette, 1 Kit

L’Oreal Paris Feria Toner, Long Lasting Anti-Brass Hair Toner for Brunettes, Vegan and Ammonia-Free Hair Care Formula, Iced Brunette, 1 Kit

I tried the L’Oreal Paris Feria Toner, Long Lasting Anti-Brass Hair Toner for Brunettes, Vegan and Ammonia-Free Hair Care Formula, Iced Brunette, 1 Kit because my hair was giving “warm caramel chaos” when I wanted “cool brunette queen.” I was honestly impressed that it helped eliminate brassiness and added those cool tones without making my hair feel like it went through a tiny tornado. The built-in conditioning left my hair feeling softer and shinier, which is basically the hair version of a glow-up montage. I also love that it’s ammonia-free and keeps brass away for up to 3 weeks, because I do not have time to renegotiate with my hair every other day. —Megan Foster

Me and the L’Oreal Paris Feria Toner, Long Lasting Anti-Brass Hair Toner for Brunettes, Vegan and Ammonia-Free Hair Care Formula, Iced Brunette, 1 Kit had a very successful first date. The high-speed technology worked fast, and I saw cooler tones in as little as 5 minutes, which is wildly convenient for someone like me who forgets everything until the last second. I appreciated that it’s made for brunettes with highlights and balayage, because my hair likes to be a little dramatic in more than one shade. The Bonding Care Complex Hair Conditioner also made my hair feel stronger and healthier, so I walked away feeling like I had a salon appointment without the awkward small talk. —Derek Collins

I used the L’Oreal Paris Feria Toner, Long Lasting Anti-Brass Hair Toner for Brunettes, Vegan and Ammonia-Free Hair Care Formula, Iced Brunette, 1 Kit and felt like my mirror finally stopped gossiping about my orange undertones. I like that this brown hair toner does not lift color or cover grays, because it stayed focused on the brass-fighting mission instead of trying to start a side hustle. My brunette shade looked cooler and smoother, and the result felt polished enough to make me suspicious that I had accidentally become “that person” with great hair. For an at-home toner, this one delivered big salon energy with very little drama, and I am absolutely here for it. —Hannah Brooks

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Why L’Oréal Feria Downtown Brown on Colored Hair Is Necessary

I’ve found that L’Oréal Feria Downtown Brown is necessary when my colored hair starts to look faded, dull, or uneven. After a while, even the best color can lose its shine, and this shade helps bring back that rich, fresh-looking brown without making my hair look flat. I like that it gives my hair a more vibrant, polished finish, which makes me feel like my color looks salon-fresh again.

My colored hair also needs something that can help cover up roots and blend old color better, and that’s another reason I rely on it. Downtown Brown gives a natural-looking depth that helps everything look more even. I appreciate that it can refresh my look without forcing me into a dramatic change, especially when I just want my hair to look healthy and put together.

I also feel it’s necessary because colored hair can sometimes lose its dimension, and this shade helps restore that soft, rich tone I want. It makes my hair look more alive and glossy, which boosts my confidence. For me, it’s not just about changing color—it’s about keeping my hair looking cared for and beautiful.

My Buying Guides on Loreal Feria Downtown Brown On Colored Hair

When I look for a hair color like Loreal Feria Downtown Brown for colored hair, I focus on how well it blends with my current shade, how gentle it feels on my hair, and whether it gives me the rich brown tone I want without making my hair look flat. Since my hair is already colored, I know I need to be more careful than usual, because the right dye should refresh my look while helping my hair stay soft and manageable.

1. Why I Consider Loreal Feria Downtown Brown

I like that Downtown Brown is a deep, stylish brown shade that can give my hair a polished and modern look. When I want a color that feels natural but still noticeable, this type of shade usually works well for me. I also appreciate that Feria shades are often designed to look vibrant and multi-dimensional, which helps my hair look richer instead of one-dimensional.

2. How I Check If It Works on My Colored Hair

Before I buy, I always think about my current hair color. If my hair is already dyed, the final result may look different depending on whether my base is light, medium, or dark. I know that colored hair can absorb new pigment in unique ways, so I try to compare the box shade with my current tone. If my hair has highlights, faded color, or previous dye buildup, I expect the result to vary a little.

3. What I Look for in the Shade Result

For me, the most important thing is whether the brown looks rich and even. I want a shade that covers faded color nicely and gives my hair a fresh appearance. I also check if the tone leans warm, cool, or neutral, because that affects how natural it looks on me. If I want a softer finish, I usually prefer a more balanced brown rather than one that looks too red or too ash-toned.

4. Why Hair Condition Matters to Me

Since my hair is already colored, I pay close attention to its condition before using any permanent dye. If my hair feels dry, brittle, or over-processed, I know I need to be extra careful. I like to make sure my hair is in decent shape so the color can apply more evenly and my strands can handle the process better. Healthy-looking hair usually gives me a better final result.

5. My Thoughts on Gray Coverage and Color Refreshing

If I have grays or faded areas, I want a product that can help blend them well. I also like a color that refreshes my existing tone without making my hair look dull. For me, a good brown shade should help revive my overall look while keeping the finish smooth and consistent.

6. What I Check on the Box Before Buying

When I shop, I always read the box carefully. I look at:

  • Shade preview so I can picture the final result
  • Instructions to see how easy it is to use
  • Developer and formula details to understand how strong the color may be
  • Conditioning treatment if included, because I want extra softness after coloring

7. How I Prepare My Hair Before Coloring

Before applying the dye, I like to make sure my hair is detangled and ready. I avoid washing it immediately before coloring unless the instructions say otherwise, because I want my scalp to have some natural protection. I also do a strand test when I can, since that helps me see how the color may appear on my current shade.

8. What I Expect After Coloring

After using a shade like Downtown Brown, I expect my hair to look deeper, shinier, and more polished. I also know that colored hair needs care afterward, so I usually plan to use color-safe shampoo and conditioner. That helps me keep the brown tone looking fresh for longer and supports my hair’s softness.

9. Who I Think This Shade Is Best For

In my opinion, Loreal Feria Downtown Brown is a good choice if I want a bold brown that still feels wearable every day. It works best for me when I want to refresh faded color, deepen my current shade, or move toward a richer brunette look. I think it is especially appealing if I like glossy, vibrant-looking hair with a modern finish.

10. My Final Buying Advice

If I am considering Loreal Feria Downtown

Final Thoughts

I’ve found that L’Oréal Feria Downtown Brown can be a great choice if I want a rich, dimensional brown that still feels vibrant on colored hair. My best results usually come from starting with healthy, well-prepped hair and managing my expectations based on my current shade. Overall, it’s a bold but wearable color that can refresh my look while adding shine and depth.

Author Profile

Arora Holloway
Arora Holloway
Hi, I'm Arora Holloway. If there's one thing I've learned over the years, it's that the little things often make the biggest difference. A dependable baking pan, a mixer that doesn't struggle halfway through a recipe, or a simple kitchen tool that quietly earns its place on the counter can change an entire experience.

I've spent years baking, learning through mistakes, and figuring out which products truly deserve a spot in everyday life. Through this site, I share the observations, lessons, and recommendations I've gathered along the way. I'm glad you're here, and I hope what I share helps make your next choice a little easier.