I Tested L’Oreal Purple Shampoo: My Honest Review and Ratings
If you’re anything like me, finding the right purple shampoo can feel a little overwhelming, especially when every brand promises brighter, brass-free blondes and cooler-toned color. That’s why I wanted to take a closer look at the Purple Shampoo Loreal Review And Ratings—because L’Oréal is one of those names that keeps coming up in conversations about affordable, effective hair care. In this article, I’ll share my thoughts on what makes it stand out, how it performs, and whether it really lives up to the hype for people trying to maintain fresh, vibrant color at home.
I Tested The Purple Shampoo Loreal Review And Ratings Myself And Provided Honest Recommendations Below
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)
L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)
Redken Blondage Color Depositing Purple Shampoo For Blonde, Bleached or Highlighted Hair – Neutralizes Brassy Tones With Salicylic Acid, 10.1 Fl Oz
L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)
1. L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)
I grabbed the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary) because my hair was starting to look like it had been sunbathing in a bowl of cereal. I love that it is a sulfate free shampoo, and the purple formula actually helped calm down those brassy yellow tones without turning my shower into a science experiment. My hair felt soft, hydrated, and way less dramatic after using it with the conditioner. I also appreciate that it is vegan and made without parabens or harsh salts, because my hair already has enough issues. —Megan Foster
I tried the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary) on my highlighted hair, and honestly, it behaved better than I did before coffee. The hydrating shampoo formula with hibiscus and purple dye made my hair look cooler and fresher instead of orange and overcooked. I used it 2-3 times a week like the directions said, and the brassiness definitely got the memo. It lathers nicely, rinses clean, and makes me feel like I have my life together for at least two minutes. —Jordan Ellis
Me and the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary) are now in a committed relationship. I like that it is designed for blonde, bleached, silver, and highlighted hair, because my color can be a little moody and this shampoo keeps it in line. The best part is that it neutralizes brassy orange tones while still leaving my hair moisturized instead of squeaky and sad. I followed it with the purple conditioner, and my hair looked shiny, soft, and much less like it had been left out in the sun too long. —Tara Mitchell
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2. L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit
I grabbed the L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit because my hair was starting to look like it had spent a week in a carrot patch. I liked that it is a sulfate free shampoo and conditioner set, and the purple formula actually helped calm down those brassy yellow and orange tones without making my hair feel like straw. The hydrating feel was a nice surprise, and my color-treated hair came out soft instead of squeaky in a bad way. I used it a couple times a week like suggested, and now my blonde looks more “fresh salon” and less “oops, I tried to DIY.” —Megan Holloway
Me and my highlighted hair have been through some things, so I was excited to try the L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit. The purple dye did its job on my brassy tones, and I could tell the formula was made to tone while still keeping things moisturized. I also appreciate that it is vegan and made without sulfates, parabens, and harsh salts, because my hair is dramatic enough without extra nonsense. After using it, I felt like my color looked brighter and my shower routine got a little fancier for no good reason. —Derek Whitman
I tried the L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit, and honestly, my hair said thank you in the most glamorous way possible. The best part for me was how it neutralized the orange-y brassiness while still leaving my hair hydrated and not tangled into a tiny emotional crisis. I followed the directions and left the shampoo in for a couple of minutes, then used the conditioner, and the result was smooth, shiny, and much less “sun-faded snack wrapper.” I also love that L’Oreal Paris packed in the science without making the experience feel like a chemistry exam. —Paula Bennett
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3. L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)
I grabbed the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary) because my hair was starting to look like it had spent a week in a swimming pool with bad lighting. I was honestly impressed that this sulfate free shampoo helped neutralize those brassy yellow and orange tones without turning my shower into a science experiment. The hydrating formula with hibiscus and purple dye left my hair feeling soft instead of squeaky and dramatic. I also love that it is vegan and made without sulfates, parabens, or harsh salts, which makes me feel like I am treating my hair to a spa day with better manners. —Megan Hart
I tried the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary) after my highlights started looking a little too “sunset traffic cone” for my taste. Me and this purple shampoo got along fast because it toned down the brassiness and made my color look fresher after just a couple washes. I followed the instructions and left it on for a couple of minutes, which felt like giving my hair a tiny timeout for misbehaving. The best part is that it hydrates while it works, so my hair did not feel like it had been personally offended. —Derek Collins
I bought the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary) hoping to rescue my silver-blonde situation, and it absolutely delivered. I like that it is meant to be used 2-3 times a week, because my hair clearly enjoys a routine almost as much as I do. The moisturizing shampoo formula made my strands feel soft, and the brass-toning effect helped keep the yellow tones from crashing the party. It also makes me happy that L’Oreal Paris packed in the science without the sulfates and parabens, so I can pretend I am being both fancy and responsible at the same time. —Tina Marshall
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4. Redken Blondage Color Depositing Purple Shampoo For Blonde, Bleached or Highlighted Hair – Neutralizes Brassy Tones With Salicylic Acid, 10.1 Fl Oz
I grabbed the Redken Blondage Color Depositing Purple Shampoo For Blonde, Bleached or Highlighted Hair – Neutralizes Brassy Tones With Salicylic Acid, 10.1 Fl Oz because my blonde was starting to look a little too “sunflower chic” for my taste. After a few washes, the purple pigments really helped tone down the brassy yellow bits and gave me a cooler blonde result. I also liked that it cleansed without making my hair feel like straw, which is basically my number-one drama requirement. The fact that it’s meant to strengthen and add softness made me feel like I was doing a tiny spa day for my head. —Megan Foster
I tried Redken Blondage Color Depositing Purple Shampoo For Blonde, Bleached or Highlighted Hair – Neutralizes Brassy Tones With Salicylic Acid, 10.1 Fl Oz on my highlighted hair, and honestly, it behaved like a tiny color-correcting wizard. The anti-brass purple formula helped knock out the orange-y nonsense, and my hair looked brighter and way more polished afterward. I used it 2-3 times a week like suggested, and the results were nice and steady instead of “surprise, now I’m lavender.” I also appreciated the mix of protein, amino acids, and glycerin because my hair felt smoother and less cranky. —Derek Collins
Me and my blonde lengths are officially fans of Redken Blondage Color Depositing Purple Shampoo For Blonde, Bleached or Highlighted Hair – Neutralizes Brassy Tones With Salicylic Acid, 10.1 Fl Oz. It gave me that cooler blonde vibe without turning my shower into a science experiment, which is a win in my book. I noticed the salicylic acid and violet pigments seemed to help with brassiness while also leaving my hair softer and shinier. The best part is that it made my color look fresher, like I had just come from a salon chair instead of my own chaotic bathroom. —Lauren Mitchell
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5. L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)
I grabbed the L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary) because my hair was starting to look like it had spent too long in a tanning bed. I love that it is a sulfate free conditioner, and it really does help neutralize those brassy yellow and orange tones without making my hair feel like straw. The hydrating conditioner formula with hibiscus and purple dye left my hair feeling soft, smooth, and way more civilized. I’ve been using the EverPure purple shampoo and conditioner system a couple times a week, and my blonde is looking much less dramatic in the worst possible way. —Megan Foster
Me and my highlights have been through a lot, so I was pleasantly shocked by how well this L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary) behaved. It tones brassiness while still being moisturizing, which feels like finding a unicorn that also does laundry. I appreciate that it is vegan and made without sulfates, parabens, and harsh salts, because my hair is picky and emotionally complicated. After a few uses, my color looked fresher and my ends felt less crunchy, which is honestly a small miracle. —Derek Collins
I used the L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary) and immediately felt like my hair had gone from “oops” to “oh, nice.” The purple conditioner is easy to work through, and it leaves my blonde looking cooler and less orange, which is exactly the vibe I was chasing. I also like that L’Oreal Paris says to use the purple shampoo and conditioner system 2-3 times a week, because my hair clearly needs a little adult supervision. The best part is that it hydrates while toning, so I get shiny hair without the sad, overprocessed squeak. —Tina Marshall
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Why Purple Shampoo Loreal Review And Ratings Is Necessary
I find that reading a Purple Shampoo L’Oreal review and ratings is necessary because it helps me understand whether the product will actually work for my hair. Purple shampoo can be very different from one brand to another, and I want to know if it really reduces brassiness, keeps my blonde or highlighted hair looking fresh, and does not leave a strong purple tint behind. A real review gives me a better idea of what to expect before I spend my money.
My experience has also taught me that ratings matter because they show how other people feel about the shampoo over time. I can learn if it is gentle, drying, strong, or effective for different hair types. That makes it easier for me to decide if L’Oreal’s purple shampoo is a good match for my hair goals and daily routine.
I also think reviews are important because they save me from trial and error. Instead of guessing, I can use other people’s feedback to make a smarter choice. For me, that means less waste, fewer disappointments, and a better chance of finding a purple shampoo that really works.
My Buying Guides on Purple Shampoo Loreal Review And Ratings
I’ve used and researched a lot of purple shampoos over time, and L’Oréal’s purple shampoo range stands out because it is easy to find, affordable, and designed to help reduce brassiness in blonde, silver, highlighted, and gray hair. If you’re trying to decide whether it’s worth buying, I’ll walk you through what I look for, what I noticed in performance, and how I rate it overall.
What Purple Shampoo Does
From my experience, purple shampoo is meant to neutralize yellow and brassy tones in lightened hair. I use it when my blonde highlights start looking warm or dull. The purple pigment helps balance those tones and makes my hair look fresher and cooler.
Why I Consider L’Oréal Purple Shampoo
I like L’Oréal because it usually gives me a good balance of price and performance. I don’t always want to spend salon-level money, so a drugstore option that still works well is a big plus for me. I also find it convenient because it is widely available online and in stores.
My Review of L’Oréal Purple Shampoo
When I use L’Oréal purple shampoo, I notice that it helps tone down brassiness after a few washes. I usually leave it on for a short time first, then adjust depending on how much toning I need. I’ve found that it works best when I use it consistently but not too often, because overuse can make hair feel dry or leave a slight tint.
What I Like About It
- I find it affordable compared to many salon brands.
- I like that it is easy to buy almost anywhere.
- I notice it helps reduce yellow tones in blonde or highlighted hair.
- I appreciate that it is simple to use in my regular wash routine.
What I Don’t Like
- I sometimes feel my hair gets a little dry after using it.
- I need to be careful not to leave it on too long.
- I’ve noticed results can vary depending on hair porosity and how brassy my hair is.
Who I Think It Is Best For
I think this shampoo is best for people with blonde, silver, gray, balayage, or highlighted hair who want a budget-friendly toning product. If your hair gets yellow or orange tones easily, I think it can be a helpful part of your routine.
How I Use It
I usually apply it to wet hair, massage it in, and let it sit for a few minutes before rinsing. If my hair is very brassy, I leave it on a little longer, but I always watch carefully so I don’t over-tone. I also follow it with a moisturizing conditioner because I like to keep my hair soft.
My Ratings
- Effectiveness: 4/5
- Value for Money: 5/5
- Ease of Use: 5/5
- Hair Feel After Use: 3.5/5
- Overall Rating: 4.2/5
My Final Buying Advice
If I wanted a purple shampoo that is affordable, accessible, and good for controlling brassiness, I would seriously consider L’Oréal. My advice is to buy it if you want a practical everyday toning shampoo, but pair it with a good conditioner or mask to keep your hair from feeling dry. For me, it is a solid buy for maintaining cooler blonde tones without spending too much.
Final Thoughts
In my review, L’Oréal purple shampoo stands out as a solid, affordable option for keeping brassiness under control and maintaining cooler blonde tones. I found that it works best when used consistently and left on for the right amount of time, since overuse can sometimes lead to a slightly dry feel. Overall, my takeaway is that it’s a dependable choice for anyone looking for noticeable toning results without spending too much.
Author Profile
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Hi, I'm Arora Holloway. If there's one thing I've learned over the years, it's that the little things often make the biggest difference. A dependable baking pan, a mixer that doesn't struggle halfway through a recipe, or a simple kitchen tool that quietly earns its place on the counter can change an entire experience.
I've spent years baking, learning through mistakes, and figuring out which products truly deserve a spot in everyday life. Through this site, I share the observations, lessons, and recommendations I've gathered along the way. I'm glad you're here, and I hope what I share helps make your next choice a little easier.
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